The 2025 launch showcases kits that feature performance innovation with club-driven storytelling
The 2025 NWSL season is here, and with it exciting new looks for each of the league’s 14 clubs. But what goes into the kits, their designs, and the meanings behind them?
“This suite of jerseys, featuring bold designs, vibrant colors, and accompanying lifestyle products like the anthem jacket, represents another key step in growing the NWSL’s footprint within the global marketplace,” said Katie Eaton, NWSL vice president of consumer products. “As we continue to elevate our product offerings, we’re focused on blending sport and lifestyle in ways that authentically connect with players and fans alike.”
INDIVISA takes a deep dive into the latest away threads from all of the league’s teams.
NikeAngel City FC
A light pink, grey and black design, Angel City’s away kit pays homage to the city of Los Angeles. Among the aspects of the Nike jersey is an all-over toile pattern that features LA landmarks and symbols, including palm trees and the Hollywood Walk of Fame – inspired by “classic Los Angeles tattoo sheets.”
The aim of this jersey is to celebrate the “diversity, strength and beauty that unifies the city and its team,” according to Nike.
Sitting on the hip is a handcrafted Los Angeles script as their outer “pride” which is meant to reflect their local community connections. Included on this Nike kit are pops of the club’s signature colorway, Sol Rosa, on the crest, as well as on trims along the neckline, sleeves and hemline of the shorts.
The kit – which could be likened to a work of art – manages to balance the vibe of Los Angeles without making it overtly busy, an instant classic that sets the bar for ACFC jerseys to come.
AdvertisementNikeBay FC
Bay FC opted to debut two new kits this year, the only team to do so, with both featuring the team’s colors in a nod to the city – one navy and red and the other a white and grey stripe with poppy-colored accents.
The clean design in “contrasting light and dark colorways” looks to “celebrate the Bay Area and everything it represents.”
Nine wavy lines can be seen in the vertical stripes, which are meant to reflect the counties in the Bay Area. Those lines flow together, intended to symbolize the power that stems from the diverse identities and backgrounds of those areas.
Additionally, according to Nike, the “hazy, grainy texture of the kits adds dimension and symbolizes the Bay Area’s ever-present fog, with other shades being a nod to the ocean waves.”
The team’s badge is centered on the jersey right above the Nike logo.
NikeChicago Stars FC
A new Nike kit accompanying the Chicago Stars' overall rebrand, this year’s version is meant to “offer a moment of reflection,” paying homage to Lake Michigan and the city’s renowned Cloud Gate sculpture.
Drops of liquid mercury flow throughout this kit, an element which inspired the surface of the Cloud Gate. It’s also meant to “symbolize the relentless intensity that lies within and the team's ability to adapt to any challenge."
Joining the dark kit are red and blue accents, as well as the team’s new crest.
NikeGotham FC
Gotham FC’s latest Nike kit goes back to their roots, with a Sky Blue jersey and shorts that have black accents and a matte black crest. The colorway, according to the team, is meant to encapsulate “the club’s grit, resilience and ambition."
The pops of black are meant to give the kit a “fashion-forward edge reflecting the stylish streets we call home.”
“This vibrant new kit represents Gotham FC’s relentless ambition to be bold,” said Ryan Dillon, chief business officer for Gotham FC. “Returning to blue not only honors the passion of our fans but also serves as a powerful reminder of our club’s constant evolution and drive to push forward every day.”
